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Long Beach Chamber 2012 Candidate Academy

The Long Beach Chamber’s Candidate Academy is a NON-PARTISAN program designed for individuals considering running for local, county, regional, and state public office.

When

Thursday evenings
September 29, 2011 - October 20, 2011
5:30pm – 7:00pm

Tuition

$100.00 total

(cost includes food at each session, class text, materials and supplies)

Where

Hotel Maya

700 Queensway Drive

Long Beach, CA 90802

RSVP

Email shaun@chamberadvocacy.biz and we will contact you with more information.

Program Outline
 

Session 1: DEVELOP THE PASSION TO RUN FOR OFFICE
Thursday, September 29, 2011
5:30pm – 7:00pm

Welcome
Introductions / Overview

- Fill out a questionnaire.
- Roundtable discussion, in preparation for the evening. Answer questions about why run for office, what are you passionate about, how does it align with what you are running for in your community;
First impressions handout;
- How to tell your story/define yourself in 2 minutes, 1 minutes and 30 seconds.

Develop the Passion to Run for Office

- Why are you running?
- Personal experience: Running for office;
- Developing your platform of issues;
- Make a difference;
- Commitment to the campaign;
- The highs and lows of the campaign.

Q & A Session

Session 2: FUND AND RUN THE CAMPAIGN
Thursday, October 6, 2011
5:30pm – 7:00pm

Welcome / Overview

Elements of a Funding a Winning Campaign

- Provide a sample template/take-away outlining what it takes to fund a campaign, Develop a budget, Fundraisers, who to ask, how much to ask for;
- Provide a sample template/take-away outlining what it takes to fund a campaign, Develop a budget, Fundraisers, who to ask, how much to ask for;
- Campaign limits; political action committees and Independent Expenditures.

Elements of Running a Winning Campaign

- Staff: Campaign Manager, Campaign Staff, Finance Committee;
- Polling, GOTV, Absentee Ballots and meeting constituents;
- Setting up mailers, lawn signs, print ads, cable ads;
- Hit pieces vs. positive pieces.

What It Takes To Be A Candidate

Q & A Session

Session 3: WORKING WITH LOCAL MEDIA / SOCIAL MEDIA
Thursday, October 13, 2011
5:30pm – 7:00pm

Welcome / Overview

Getting Covered By Long Beach Media

- Building relationships with Long Beach media is important for any candidate.
- How to communicate with local media and how to get covered.
- The Do’s and Don’ts of working with media people.

Campaigning Via Social Networking

- Using social media to add value to a political campaign is a must.
- There are multiple options so how do you determine which are the most effective.

Q & A Session
 

Session 4: SECURING THE ENDORSEMENTS / I WON! WHAT’S NEXT? / ACADEMY WRAP UP DISCUSSION
Thursday, October 20, 2011
5:30pm – 7:00pm

Welcome / Overview

Secure Organization Endorsements

- The interview process, preparation and consistency;
- Who’s endorsement to go after;
- When to avoid an endorsement;
- Individual endorsements.

I Won! What’s Next?

Q & A Session and Academy Roundtable Discussion