Home
> Issues
> Candidate Academy
Long Beach
Chamber 2012 Candidate Academy
The Long Beach Chamber’s
Candidate Academy is a NON-PARTISAN program designed for
individuals considering running for local, county, regional,
and state public office.
When
Thursday evenings
September 29, 2011 - October 20, 2011
5:30pm – 7:00pm
Tuition
$100.00 total
(cost includes
food at each session, class text, materials and supplies)
Where
Hotel Maya
700 Queensway Drive
Long Beach, CA 90802
RSVP
Email
shaun@chamberadvocacy.biz
and we will
contact you with more information.
Program Outline
Session 1: DEVELOP THE PASSION
TO RUN FOR OFFICE
Thursday, September 29, 2011
5:30pm – 7:00pm
Welcome
Introductions / Overview
- Fill out a questionnaire.
- Roundtable discussion, in preparation for the evening.
Answer questions about why run for office, what are you
passionate about, how does it align with what you are
running for in your community;
First impressions handout;
- How to tell your story/define yourself in 2 minutes, 1
minutes and 30 seconds.
Develop the Passion to Run for Office
- Why are you running?
- Personal experience: Running for office;
- Developing your platform of issues;
- Make a difference;
- Commitment to the campaign;
- The highs and lows of the campaign.
Q & A Session
Session 2: FUND AND
RUN THE CAMPAIGN
Thursday, October 6, 2011
5:30pm – 7:00pm
Welcome / Overview
Elements of a Funding a Winning Campaign
- Provide a sample template/take-away outlining what it
takes to fund a campaign, Develop a budget, Fundraisers, who
to ask, how much to ask for;
- Provide a sample template/take-away outlining what it
takes to fund a campaign, Develop a budget, Fundraisers, who
to ask, how much to ask for;
- Campaign limits; political action committees and
Independent Expenditures.
Elements of Running a Winning Campaign
- Staff: Campaign Manager, Campaign Staff, Finance
Committee;
- Polling, GOTV, Absentee Ballots and meeting constituents;
- Setting up mailers, lawn signs, print ads, cable ads;
- Hit pieces vs. positive pieces.
What It Takes To Be A Candidate
Q & A Session
Session 3: WORKING
WITH LOCAL MEDIA / SOCIAL MEDIA
Thursday, October 13, 2011
5:30pm – 7:00pm
Welcome / Overview
Getting Covered By Long Beach Media
- Building relationships with Long Beach media is important
for any candidate.
- How to communicate with local media and how to get
covered.
- The Do’s and Don’ts of working with media people.
Campaigning Via Social Networking
- Using social media to add value to a political campaign is
a must.
- There are multiple options so how do you determine which
are the most effective.
Q & A Session
Session 4: SECURING THE
ENDORSEMENTS / I WON! WHAT’S NEXT? / ACADEMY WRAP UP
DISCUSSION
Thursday, October 20, 2011
5:30pm – 7:00pm
Welcome / Overview
Secure Organization Endorsements
- The interview process, preparation and consistency;
- Who’s endorsement to go after;
- When to avoid an endorsement;
- Individual endorsements.
I Won! What’s Next?
Q & A Session and Academy Roundtable Discussion